Lauren, this is a surprising simple question that appears difficult at first.

You shouldn’t keep looking for a system that’s ‘better/faster/bigger” because it will hurt your business.

Let’s say for example you’re in the business of selling cupcakes.

And you have learned to create a customer base and a stream of income.

Then comes along “Low Fat” cupcakes…

They hit the market with a splash…

It would hurt your business if you jumped ship saying, “To heck with regular cupcakes, I’m going low fat.”

Then a week later you’re trashing that business for “No Fat!” (Way better than low fat)

And Finally, again for the niche market of “Sugar Free”…

Now, with this example it’s easy to see the answer is…

…do it all.

Not this OVER that…

Not that OVER this…

…but This AND That.

What does make this an ideal way to start is…

…it focuses on making money at everything you do.

And when you make money at everything you do, you never run out of money again and you have the ever growing, never ending budget you want to “get it all.”
 

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The first thing I would do is get stake holders in your event.  This is an application of the Guerrilla Balance sheet where you start to get paid for everything you do.

Find sponsors, trade booth buyers, and others who will make you event a success even before you do it.

After I’m in a profit position, I would go into the purpose and planning stages keeping the FE-BE-NE in mind.  What is your BACK END at the event and how must it be promoted and produced to increase those back end sales.

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I love it when a question hits home.  One of our authors is a Guerrilla Information Marketer who made $15K in 7 Day…he made it out of Bankruptcy.
 
Now in fact, he’s created a new product using Guerrilla Information Marketing call “The Second Chance System” about how entrepreneurs can use bankruptcy as a success tool!

So I guess my answer is learn a low cost business like Guerrilla Information Marketing where the costs to enter are a whole lot less than a brick and mortar business, you have no inventory, and the margins are very high.

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Hi Peter, as a real estate investor I used Guerrilla Information Marketing to create a CD audio titled that explained “Don’t Let Them Take Your House:  17 Loopholes in the Foreclosure System you can use to stay in your home longer…maybe indefinitely!”
In it, I eventually talked about lease-back investor strategies and other ideas.

It got me in the door where simple “We Buy Houses” postcards did not.

Plus I got paid!

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Donald thank you for the question.
Not only do you not need to upgrade your MS software to have success with Guerrilla Information Marketing
People with Macs are doing it!

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Tom, as a top marketer yourself, you know focusing on the wrong things can be costly.

In Guerrilla Marketing, Jay Conrad Levinson teaches to focus on profits per transaction rather than even gross sales.

That’s why Guerrilla Information Marketing is  a huge win.  You see Information Marketing can have 100% margins.  Even when there are costs to deliver or produce, the costs relative to perceived value is very small creating huge margins.

As far as the low hanging fruit that’s often overlooked,

……asking for the order!

That’s why the Guerilla Balance Sheet was made to introduce Guerrilla Information Marketing where you use the simple 3-Step System to Never Ending Profits…

…a system that starts with a sale!
 

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The good news is Guerrilla Information Marketing works in any Industry.

In fact my publisher wrote an information product “Guerrilla Marketing for Mortgage Brokers:  How to Steal Customers from Your Competition”

Dave was a Mortgage banker and was able to use this book to recruit the best and top loan officers.

This is using the Guerrilla Balance Sheet strategy to get paid for your human resources and head hunting.

Additionally,  as a loan officer, you can create a product that teaches people when to do a refinance.  Exactly what the savings is.  How to turn the saving on their mortgage into a Million Dollar Retirement.
People who buy these products are ripe for ReFi.

As far as purchase money mortgage, sell “Success” information to realtors.  Focus on how having a good mortgage broker is key.  Offer yourself as the solution.  That’s FE-BE-NE!

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Levinson identifies the following principle as a foundation of guerrilla marketing:  Guerrilla Marketers should always use a combination of marketing methods for a campaign.

So we’re “Free” guys and gals too…

…part of the purpose of the Guerrilla Balance Sheet is to give people permission to make money.

There’s a great story talking to a Guru who was blown away by the conversion rate for the Guerrilla Balance Sheet…

He also is a “Free Guy” …a VERY VERY Free Guy…

And he had to have the idea of selling something first explained 4 times.

That’s the goal, to end profit myopia (Profit-Nearsightedness) so we see all the options and select which is best in a given situation.

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This is a key point of the video with Jay Conrad Levinson we produced, Thomas.

He compared poker to marketing and in poker you lie to the detriment of others. 

In marketing you tell the truth to the benefit of others. 

The connection in both cases is you do it though perceptions.

You’ve had a perception that there are hints and tickles about something coming.  You’re right!

Guerrilla Information Marketing is just a few hours away and then all will be revealed.
As far as effectiveness, these kinds of launches have been responsible for 7-figures sales in 24 hours.
Impressive, yes?

Thank you for hanging with us and look forward to coaching you on effective Guerrilla Information Marketing.

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Since you sent this message online, I assume you have started.  If you mean start to make money, join the winning team by getting The Guerrilla Balance Sheet and put the proposed signature file in your email.  8.1% of buyers came because they read that signature file.

That means it’s working

That means if you send 25 emails a day, you’re positioning yourself to earn $15 a day.
 
That’s an extra $450 a month.

Your results wouldn’t have to be 1/5th that good to cover the extra expense of gas in your car.

How’s that for a start?

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